Word of the Week: ALLOW
The universe has an energy to it. A flow that moves people to where they’re supposed to be—toward the best version of their lives.
When we live in alignment with our purpose, we tap into that energy.
Last week, we talked about trusting that the universe is working in your favor. Trusting that energy to guide you in the right direction.
That trust is an important step toward an aligned life.
But just trusting that the universe is guiding you toward your best life will only get you so far. To let yourself be guided—to finally achieve that life—requires another step.
That next step is this week’s word: ALLOW.
Here’s a thought experiment:
Imagine you’re working on a business deal. You’re selling a company. Or buying one. Or negotiating funding. It could be anything.
But obstacles keep showing up:
The first meeting with your buyer was postponed.
The company lawyer you met with was late.
You got a weird feeling when you met the person who’d be your new boss.
Your car broke down the day you were supposed to negotiate the details.
A news story made you question whether the company really acts on the values they say they hold.
You’ve been procrastinating signing the paperwork, which everyone tells you could change your life. (That’s a big one.)
These are signs that something’s out of alignment.
Sure, scheduling errors happen. And that weird feeling could be from something you ate. But when there’s enough dissonance around a particular event or decision, you should pay attention.
Because the universe might be trying to tell you something.
This is where it gets difficult.
Because you have two choices: fight it or allow it.
What happens when we fight
So many things in this world encourage us to fight the signs that are right in front of us. We’re told to never take “no” for an answer, go out there and get what we deserve, win at all costs.
It’s that fight energy that arises when you’re pushing against the flow of the universe.
And that’s a combative, noisy way to live.
All of that fight energy drowns out the universe’s guiding whispers. Covers up the wisdom that’s trying to make its way into your life.
Sometimes it feels like that fight works.
Maybe you closed the deal even though so many obstacles were put in your way. And it might even seem great for a while. You persevered, fought your way through difficulty, and hit the goal you set your sights on.
But if you had to fight that hard for it, was it really supposed to happen?
A few months down the line, you might be wondering.
The cash you got out of that deal is dwindling faster than makes any sense. The new owners of the business are taking it in a wildly different direction. You’ve been shut out of a project you were supposed to help build.
We’ve seen it so many times with people who have experienced The Dig.
They’re highly motivated, disciplined, and very successful. They get what they want. Even when there are obstacles in the way.
And, in the end, when they brought that fight energy to a situation to overcome obstacle after obstacle after obstacle, they feel like they win . . . for a while. Then things usually start going wrong.
So what do you do instead when you start to feel like the universe is sending you a message? How do you respond?
When we allow, we flow
Instead of fighting, we ALLOW the universe to guide us.
We follow the flow of energy that directs us through life. We look for ease, serendipity, and joy. These are the hallmarks of flowing with the energy of the universe.
So what happens to the business deal?
Maybe you re-evaluate the terms. Maybe you change your mindset about its importance or what it means. Maybe you walk away from it entirely.
The specific response isn’t the point. The point is this:
If you’re living in alignment, you allow the universe to guide you.
You allow it to direct you away from things that, at first, seemed like great ideas.
Or toward things that might not have grabbed your attention immediately.
Because you trust that life is happening for you. That the universe is directing you toward something amazing.
Learning to do that is a lifelong process.
And it starts, like everything, with purpose. When you know your purpose, and live in alignment with it, you have the calm presence of mind to let the universe guide your steps.
So this week, we encourage you to channel the frequency of ALLOW.
Be open to seeing where the universe is directing you—and, instead of fighting it, just allow it. See where it takes you.
And remember that you can’t allow the universe to guide you if you can’t hear it. You need to listen. To be calm and silent. The universe is whispering to you:
“I don’t care what it is in life: listen to your heart. If you do, no matter what, you win. Stay true to yourself. Don’t listen to noise. Stay in the game and listen to your heart.”
—Paul Walker
Is the universe trying to point you in a particular direction? Are there signs you’ve been ignoring?
Let us know! Reply to this email or tag us on social media @erinweed #thedig—we'd love to hear about your journey toward alignment.
P.S. Only 267 days until The Dig book release on May 19, 2026!